Japan’s Mobile Operators Embrace RCS

IndustryMay 9, 2018

Japanese mobile operators KDDI, NTT DOCOMO, and SoftBank demonstrate the building momentum behind Rich Communication Services (RCS) with their launch of RCS services based on GSMA specifications.

Branded ‘+message’, the service is available to customers today and provides RCS enhanced messaging features such as chat, group chat, file and location sharing, and more. To allow customers to engage with brands from a single messaging platform, all three operators plan to launch RCS Business Messaging in the future. Potential applications of this service include making restaurant reservations, booking tickets, and making purchases—all without the need for individual apps.

In the GSMA announcement of the service, the GSMA’s CTO Alex Sinclair said:

“RCS is poised for explosive growth this year with more and more operators launching the service, with many interconnecting their networks and numerous brands trialling RCS Business Messaging and we look forward to seeing this continuing over the coming months.”

Already adopted by over 50 operators around the world, RCS services based on GSMA specifications like our own Samsung RCS AS provide customers with enhanced messaging services and make possible the interconnection provided by Samsung RCS Hub. Through Samsung RCS MaaP, operators are able to enter the RCS Business Messaging market which is estimated to be worth over $74 billion by 2021.1